Market Overview and Market Insights: Men’s grooming has evolved considerably over time, from a basic hygiene regimen to a comprehensive self-care program. Modern men are increasingly concerned about their appearance, health, and personal style, which is driving the growth of men’s grooming goods. This shift in perspective has resulted in a robust market for grooming products that meet men’s specific needs and preferences. A number of factors contribute to men’s increased awareness of self-care. Social media, advertising, and celebrity endorsements have all contributed significantly to the normalization and promotion of men’s grooming in both professional and personal settings. Furthermore, the wellness movement has encouraged men to spend in products that promote healthier skin and hair, hence minimizing acne, dryness, and premature aging.
SPER Market Research reports in its study ‘Middle East and Africa Men’s Grooming Products Market Size – By Product Type, By Distribution Channel – Regional Outlook, Competitive Strategies, and Segment Forecast to 2033’ that the market for men’s grooming products in the Middle East and Africa is expected to grow to USD XX billion by 2033, with a compound annual growth rate (CAGR) of 6.72%.
Drivers: The Middle East and Africa men’s grooming products market is rapidly expanding. Economic growth in countries such as the UAE, Saudi Arabia, and South Africa has resulted in increased disposable income, allowing customers to spend more on luxury and specialist grooming products. Urbanization has also played a significant role in this evolution. As more men travel to cities for work and study, they are adopting grooming procedures that are in line with professional and social expectations. Social media platforms such as Instagram have emerged as major drivers of men’s grooming trends in the region. Influencers and brands frequently promote grooming habits, making them more desirable and approachable to a younger demographic.
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Restraints: Despite the potential growth of the men’s grooming products industry in the Middle East and Africa (MEA), the region faces various challenges. While countries like as the UAE, Saudi Arabia, and South Africa have wealthy populations that drive demand for luxury grooming goods, a huge portion of the region remains economically disadvantaged. Lower disposable incomes in many African countries and underdeveloped areas of the Middle East limit consumer spending on non-essential items like grooming products. This creates a disparity where the demand for premium grooming products flourishes in urban areas, while rural and low-income regions remain largely overlooked. Many parts of the region still lack awareness of the benefits of specialized grooming products. Brands must invest heavily in customer education to increase adoption.
COVID-19 Impact: The COVID-19 pandemic had a major impact on the Middle Eastern and African (MEA) men’s grooming products market. The deployment of lockdowns and limitations throughout the region reduced demand for non-essential grooming supplies. With people working from home, social gatherings canceled, and travel restrictions in place, the demand for grooming products like styling gels, scents, and shaving kits has dropped. Consumers prioritized necessities over discretionary purchases, resulting in a temporary decline in sales. The pandemic led to a substantial shift in consumer demand for basic hygiene and self-care products. As people became more aware of their health, soaps, sanitizers, and skincare products became increasingly popular.
Saudi Arabia dominates the Middle East and Africa Men’s Grooming Products Market, especially in terms of male grooming practices. Saudi Arabia dominates this market due to high demand for personal care products, which is fueled by cultural trends and grooming preferences among Saudi men. Major players in the market are- L’oreal SA, Revlon Inc, Proctor and Gamble, Unilever Plc, Beiersdorf AG.
Middle East and Africa Men’s Grooming Products Market Segmentation:
By Product Type: Based on the Product Type, Middle East and Africa Men’s Grooming Products is segmented as; Skin Care Products, Hair Care Products, Shaving Products
By Distribution Channel: Based on the Distribution Channel, Middle East and Africa Men’s Grooming Products is segmented as; Supermarkets/Hypermarkets, Speciality Stores, Convenience Stores, Online Retail; Stores, Other Distribution Channels.
By Region: This research also includes data for United Arab Emirates, Saudi Arabia, South Africa, Nigeria, Rest of Middle east and Africa.
For More Information in Middle East and Africa Men’s Grooming Products Market, refer to below link –
MEA Men’s Grooming Products Market Share
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